The State of Social Media Research: Where Are We Now, Where We Were and What...
Dr. Tina McCorkindale (Appalachian State) and Dr. Marcia W. DiStaso (Penn State) review public relations and social media research exploring where we were, where we are now, and the impact of social...
View ArticlePR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis
This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. Please assess the state of PR measurement. PR is still playing analytics catch up with other...
View ArticleHow to Measure Social Media Relations: The More Things Change, the More They...
INTRODUCTION To paraphrase Ken Kesey, in today’s media environment, the inmates are now in charge of the asylum. Thanks to advances in technology that have made it incredibly easy and virtually free to...
View ArticleAn Updated Examination of Social and Emerging Media Use in Public Relations...
ABSTRACT This article reports on a nine-year longitudinal analysis studying how social and other emerging media technologies are bringing dramatic changes to how public relations is practiced. The...
View Article“Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark...
View ArticleThe State of AI in 2022
This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was...
View ArticleMeasurement Digest: Measuring Internal Communication
This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops,...
View ArticleMeasurement Roundtable: Measuring AI & Tech
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology...
View ArticleMeasurement Roundtable: Adapting Metrics in a Changing Media Landscape
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media...
View ArticleShould Experts or the General Public Debunk Misinformation on TikTok?
This summary is provided by the IPR Behavioral Insights Research Center. Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and posts by the general public on social media can...
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